The document proposes a campaign to better engage Michigan businesses through social media. It aims to attract new businesses and keep current ones engaged. Currently, the MEDC's social media provides a lot of content but lacks engagement. The campaign would focus on enhancing Facebook, Twitter, blogs and YouTube to encourage participation and two-way conversations. It would highlight Michigan businesses, host monthly Twitter chats, get guest bloggers, and use Google AdWords to promote key industries. The budget allocates funds across these different platforms and monitoring would track engagement.